Why Ridley’s MaxView is Much More than a Promotional Gifting Pen

In today's digital world, corporate or promotional gifting remains an essential part of building strong business and customer relationships. It helps build appreciation, respect, and trust with a brand through constant visibility.

Promotional pens offer one of the highest ROI and most effective brand visibility, delivering an average of 2,500 brand impressions over a single pen's lifetime at an extremely nominal cost.

True. Most times it does.

However, what if it can do much more and more effectively, not just guaranteeing but magnifying the brand visibility by 360 degrees.

Ridley’s MaxView is India’s first and only Inside branded promotional pen. But what does that mean?

In regular branded promotional pens, the name of the company and maybe logo is printed or etched on the outer part of the pen. Over a period of time and with regular use, this print can get scratched out or fade, literally reducing the brand visibility of the company trying to promote it.

Ridley’s MaxView pens uses a unique technology to print on a cylinder that is placed inside the pen around the refill and is sealed with a tamper-proof stopper. This guarantees that whatever is printed is scratch-proof and fade proof over the lifetime of the pen. And since the entire tube can be printed, it offers a 360 degree of space for printing not just a brand or company name, but the logo, tagline, address and more. The high-definition printing enables printing of visuals including photographs.

Export quality pens

Ridley’s MaxView is manufactured by the makers of Reynold’s pens and the unbranded pen is exported to OEMS in Europe, Middle East and Asia. So, the quality of the pen is unmatched. The refill is made of a special ULV German ink, which delivers extremely smooth writing and guarantees that it doesn’t dry up. Effectively ensuring that this pen will last far longer than regular promotional pens.

Superior Customization

Regular promotional pens come in a one size fits all model. However, with Ridley’s MaxView, the combinations and possibilities of customization is also manifold.

Not only are your brand colours replicated exactly on the logo and visuals, but the colours of cap of the pen, the gripper and the stopper can also be matched to the colours of your logo.

Hence the ROI that this pen delivers are far more effective than regular promotional pens.

Do the math

• Sales, discounts, short term promotions are effective. However, studies highlight that promotional pens stimulate sales and brand engagement most effectively in the long run. Consumers keep a pen for years, and more effectively, the pen is passed around and is used by other members effectively increasing its usability and thereby the visibility many fold.
• 83% to 85% of consumers are more likely to do business with or choose a brand that they see regularly.